Content marketing is based on the premise that engaging your consumer base and establishing your expertise increases your bottom line. This is because you are able to establish your expertise and engage your military and government consumer base in a way that is (1) scalable; (2) effective; and (3) valuable. This helps establish trust and familiarity, and increases your chances of...Read More

The rules have changed in online marketing. As I've said before , no longer is a static website sufficient as a viable marketing tool for selling to the military or selling to the government (or selling to anyone else, for that matter). Gone are the days of cramming your website full of keywords to rise to the top of google's search results. Today, it's all about content, creating content, and ...Read More

There is a major small-fish-big-pond problem in defense acquisition, and I'd say that about 95% of small to medium-sized businesses suffer through it each and every day. How can I stand out from the crowd? How can I get a subcontract? How can I get noticed? How can I make the valuable connections I know I need to make in order to grow my business? How can I become a market leader? All...Read More