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Content marketing is based on the premise that engaging your consumer base and establishing your expertise increases your bottom line. This is because you are able to establish your expertise and engage your military and government consumer base in a way that is (1) scalable; (2) effective; and (3) valuable. This helps establish trust and familiarity, and increases your chances of...Read More
Maine regulators announced today that three utilities are on the path to being the first to provide commercial tidal power to the US Grid.  According to the AP article , "the first turbine unit will be capable of powering 20 to 25 homes; the pilot program calls for additional units to power up more than 1,000 homes by 2016." The US Navy  is also evaluating the current maturity of...Read More
The rules have changed in online marketing. As I've said before , no longer is a static website sufficient as a viable marketing tool for selling to the military or selling to the government (or selling to anyone else, for that matter). Gone are the days of cramming your website full of keywords to rise to the top of google's search results. Today, it's all about content, creating content, and ...Read More
Concise, to-the-point video about from Bill Roth at earth2017 , featuring Peter Asmus from Pike Research. Important takeway for clean energy providers: the military wants clean energy technology because it improves operational effectiveness, reduces risk, and saves lives. These are "operational" considerations, and they drive the most reliable and longest-term opportunities in...Read More
There is a major small-fish-big-pond problem in defense acquisition, and I'd say that about 95% of small to medium-sized businesses suffer through it each and every day. How can I stand out from the crowd? How can I get a subcontract? How can I get noticed? How can I make the valuable connections I know I need to make in order to grow my business? How can I become a market leader? All...Read More

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